ChatGPT Ads.
Beneath the answer.
Account, campaign, card copy, measurement and weekly reporting, on the same desk as your Google and Meta campaigns.
Request a consultationfrom 200,000 HUF + VAT / mo
How can I find new B2B customers?
Start by defining your audience, then choose a channel that reaches the decision-makers.
New customers. Personal outreach.
Targeted B2B customer acquisition by email.
One card, matched to the conversation.
- Free and Go plans only: Plus, Pro, Business, Enterprise and Edu stay ad-free
- Not shown to accounts identified as under 18, nor beside sensitive topics
- The advertiser does not receive the conversation, and the card does not shape the answer
- Users can switch off personalisation: the card stays, it just gets more generic
The daily minimum, in forints.
7 900 Ft25 USD / day / campaign
Indicative conversion of the published US threshold. The minimum is an operating floor, not a sufficient test budget. Media spend is additional to the management fee.
ECB reference rate: 316.4 HUF/USD · 1 September 2026- Daily minimum budget
- 25 USD ≈ 7 900 Ft, per campaign, per day
- Monthly or annual minimum
- None, since the self-serve launch on 5 May 2026
- How the daily budget is counted
- Seven-day average: one day may run higher, the week sums to seven times the budget
- Recommended max bid per click
- 3–5 USD ≈ 950–1 600 Ft
- CPM band (per thousand impressions)
- 25–60 USD ≈ 7 900–19 000 Ft
- Auction
- Second-price, weighted by relevance: the winner pays just above the next bid
- Targeting in Europe
- Country level (Hungary); city and postcode targeting exists only in the US
- Creative
- Title up to 50 characters, body up to 100, one image, one landing page
- Management fee
- from 200,000 HUF + VAT / mo, media budget on top
What the platform provides
- Objectives: reach (CPM), clicks (CPC) or conversions (oCPC)
- Custom audiences from your own email and phone lists
- OpenAI pixel in the browser, Conversions API on the server
- Reporting: impressions, clicks, spend, CTR, CPC, CPM, conversions
What we do
- Advertiser account and access, self-serve or through a partner
- A campaign plan built on conversational intents, not keywords
- Card copy and image inside the 50/100-character frame, with variants
- Measurement wired in: pixel, Conversions API, UTM
- A weekly report with the Google and Meta figures on one sheet
A good fit when…
- The offer is preceded by comparison or advice-seeking: software, services, B2B decisions
- Google or Meta campaigns already run with measured conversions: the new channel plugs into the same measurement
- The landing page keeps the card’s promise, in the language of the conversation
Start with the foundations when…
- No conversion tracking: the first month would count clicks and nothing else
- The budget cannot carry the learning: below 25 USD a day there is no campaign, and a readable result needs more
- A sensitive topic, where the platform serves no ads
How the channel evolved.
- 9 February 2026
Testing starts in the United States, on the Free and Go plans
- 5 May 2026
Self-serve Ads Manager beta with no minimum spend; pixel and Conversions API
- 27 July 2026
Daily budgets become seven-day averages
- 18 August 2026
Announced: 31 European markets
- 24 August 2026
Ads live in Hungary too
- 31 August 2026
European advertiser accounts open (beta)
Good questions.
What is the minimum daily spend on ChatGPT Ads?
25 USD per campaign, roughly 7 900 Ft at the ECB rate of 1 September 2026. There is no monthly or annual minimum. The daily budget is a seven-day average, so a single day may exceed the set amount while the week stays at seven times the budget.
Who sees the ads in ChatGPT?
Users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu subscribers see no ads, and neither do accounts identified as under 18.
Does the ad influence the ChatGPT answer?
No. OpenAI states that the ad appears apart from the answer, labelled as sponsored, and does not shape the content of the answer. The advertiser does not receive the conversation.
What targeting is available in Hungary?
Country-level targeting and the topic of the conversation. City, region or postcode targeting exists only in the United States for now. Custom audiences can be built from your own email or phone lists.
How are conversions measured?
With the OpenAI pixel in the browser and the Conversions API on the server, plus UTM parameters. We wire it into the same measurement the Google and Meta campaigns run on, so the weekly report shows them on one sheet.
Do we need Google or Meta campaigns as well?
Not necessarily. ChatGPT Ads is a separately priced channel within Marketing & PPC: the management fee is from 200,000 HUF + VAT / mo, with the media budget on top. It can run on its own once conversion tracking is in place.
What language does the ad appear in?
The language of the conversation. We write the card in the language your audience uses with ChatGPT: Hungarian for a Hungarian audience, English for international B2B topics.