Marketing & PPC · a separately priced channel
ChatGPT Ads: the ad beneath the answer
Since 24 August 2026, ChatGPT’s Free and Go users in Hungary see a sponsored card beneath the answers. We run that channel: account, campaign, card copy, measurement and the weekly report, on the same desk as the Google and Meta campaigns.
- 7 900 Ft
- daily minimum per campaign (25 USD)
- 950–1 600 Ft
- recommended max bid per click (3–5 USD)
- Free and Go
- the only plans that show ads
- 24 August 2026
- live in Hungary, one of 31 European markets
01 · Placement
One card, beneath the answer
The ad appears apart from ChatGPT’s answer, labelled as sponsored. It does not influence the answer, and the advertiser never sees the conversation.
The card matches the topic of the conversation, not a keyword: when someone describes a problem or compares options, the card offers the next step. A title of up to 50 characters, 100 characters of body, one image and one landing page. That is all the room there is, so the copy carries everything.
- Free and Go plans only: Plus, Pro, Business, Enterprise and Edu stay ad-free
- Not shown to accounts identified as under 18, nor beside sensitive topics
- The advertiser does not receive the conversation, and the card does not shape the answer
- Users can switch off personalisation: the card stays, it just gets more generic
02 · Cost
The daily minimum, in forints
OpenAI sets the media floor in dollars, per campaign and per day. Below are their figures, converted at the ECB reference rate of 1 September 2026.
- Per click (CPC), recommended max bid
- 3–5 USD ≈ 950–1 600 Ft
- Per thousand impressions (CPM), observed band
- 25–60 USD ≈ 7 900–19 000 Ft
ECB reference rate, 1 September 2026: 1 USD = 316.4 HUF · no monthly or annual minimum
| Daily minimum budget | 25 USD ≈ 7 900 Ft, per campaign, per day |
|---|---|
| Monthly or annual minimum | None, since the self-serve launch on 5 May 2026 |
| How the daily budget is counted | Seven-day average: one day may run higher, the week sums to seven times the budget |
| Recommended max bid per click | 3–5 USD ≈ 950–1 600 Ft |
| CPM band (per thousand impressions) | 25–60 USD ≈ 7 900–19 000 Ft |
| Auction | Second-price, weighted by relevance: the winner pays just above the next bid |
| Targeting in Europe | Country level (Hungary); city and postcode targeting exists only in the US |
| Creative | Title up to 50 characters, body up to 100, one image, one landing page |
| Management fee | from 200,000 HUF + VAT / mo, media budget on top |
The 25 USD minimum is an operating floor, not a test budget: at 3–5 USD per click it buys 5 to 8 clicks a day, too few to read a click-through or conversion rate. OpenAI has published no separate European minimum; the forint value converts the US threshold. Our management fee is from 200,000 HUF + VAT / mo: it covers the work, and the media budget goes to the platform on top.
03 · How it works
From the question to the click
The system reads the topic and goal of the conversation, not the user’s trail across other sites. The card appears when the topic matches and the auction is won.
What the platform provides
- Objectives: reach (CPM), clicks (CPC) or conversions (oCPC)
- Custom audiences from your own email and phone lists
- OpenAI pixel in the browser, Conversions API on the server
- Reporting: impressions, clicks, spend, CTR, CPC, CPM, conversions
What we do
- Advertiser account and access, self-serve or through a partner
- A campaign plan built on conversational intents, not keywords
- Card copy and image inside the 50/100-character frame, with variants
- Measurement wired in: pixel, Conversions API, UTM
- A weekly report with the Google and Meta figures on one sheet
04 · Who it fits
Who it pays off for, and who it does not
The channel is new, so entering now is cheaper than it will be. That does not make it right for everyone, and we say so in the first conversation.
Worth it
- The offer is preceded by comparison or advice-seeking: software, services, B2B decisions
- Google or Meta campaigns already run with measured conversions: the new channel plugs into the same measurement
- The landing page keeps the card’s promise, in the language of the conversation
Not yet
- No conversion tracking: the first month would count clicks and nothing else
- The budget cannot carry the learning: below 25 USD a day there is no campaign, and a readable result needs more
- A sensitive topic, where the platform serves no ads
- Testing starts in the United States, on the Free and Go plans
- Self-serve Ads Manager beta with no minimum spend; pixel and Conversions API
- Daily budgets become seven-day averages
- Announced: 31 European markets
- Ads live in Hungary too
- European advertiser accounts open (beta)
Sources: OpenAI: Ads in ChatGPT, the basics · OpenAI: ChatGPT Ads expands across Europe · OpenAI Ads Manager · ECB reference exchange rates
05 · Questions
What people ask
What is the minimum daily spend on ChatGPT Ads?
25 USD per campaign, roughly 7 900 Ft at the ECB rate of 1 September 2026. There is no monthly or annual minimum. The daily budget is a seven-day average, so a single day may exceed the set amount while the week stays at seven times the budget.
Who sees the ads in ChatGPT?
Users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu subscribers see no ads, and neither do accounts identified as under 18.
Does the ad influence the ChatGPT answer?
No. OpenAI states that the ad appears apart from the answer, labelled as sponsored, and does not shape the content of the answer. The advertiser does not receive the conversation.
What targeting is available in Hungary?
Country-level targeting and the topic of the conversation. City, region or postcode targeting exists only in the United States for now. Custom audiences can be built from your own email or phone lists.
How are conversions measured?
With the OpenAI pixel in the browser and the Conversions API on the server, plus UTM parameters. We wire it into the same measurement the Google and Meta campaigns run on, so the weekly report shows them on one sheet.
Do we need Google or Meta campaigns as well?
Not necessarily. ChatGPT Ads is a separately priced channel within Marketing & PPC: the management fee is from 200,000 HUF + VAT / mo, with the media budget on top. It can run on its own once conversion tracking is in place.
What language does the ad appear in?
The language of the conversation. We write the card in the language your audience uses with ChatGPT: Hungarian for a Hungarian audience, English for international B2B topics.
Next step
Shall we test the channel?
One conversation settles whether your topic has a place beneath the answer, and how much budget it takes for the numbers to teach anything.