Mayo Chix · Fashion, retail and wholesale
PPC campaign structure and creative testing for Mayo Chix
A rebuilt campaign structure and continuous creative testing made the existing advertising budget work harder.
Marketing and PPCThe challenge
The starting point
The task was not to increase spend, but to improve the business outcome generated by the existing budget.
The work
What we built or changed
- 01
Campaign restructuring for clearer optimisation.
- 02
Continuous creative testing and feedback into the next iteration.
- 03
Joint monitoring of revenue and advertising spend.
The outcome
PPC campaign-structure and creative-testing work; the business outcome is pending revalidation.
Let’s examine your starting point.
The first conversation clarifies the goal, available data and how results would be measured.